Live. Fit. Go. That's not a tagline, it's my actual week.
Men's Pro Hyrox competitor based in Canberra. Two jobs, seven days a week, a double bachelor's degree, and six training sessions a week, chasing a sub-70 Pro Solo and a sub-90 half marathon in Melbourne this year. Reapplying to the CELSIUS ambassador program with a bigger platform and a clearer case than last time.
Why the case is stronger this time around
Zero sugar, clinically proven to support movement, not just a jolt of energy.
Six days of training a week needs energy that supports the session, not just gets me through the door.
Born in fitness, built around real movement and real workouts.
Hyrox is movement by definition, strength and endurance stations back to back in the same hour.
Live. Fit. Go. is framed as a daily commitment, not a slogan.
Two jobs, a double degree, and six training days a week is that daily commitment in practice.
Built to reach the everyday achiever, not just elite athletes.
Content built on the everyday athlete angle, the sessions that happen anyway, not a highlight reel.
The numbers, verified
Where Adam × CELSIUS shows up next
What the content already looks like
A few directions worth testing
Fuelled By Go
The pre-session routine, the can, the warmup, the first rep. Short and repeatable across every training day.
The Numbers Behind Every Rep
Pair the data analytics background with CELSIUS's own clinical research angle. What's actually happening physiologically, explained simply.
Two Jobs, One Rep at a Time
A single long form piece following one full week, work, study, and training, with CELSIUS as the constant across all of it.
Let's talk
Reapplying with a clearer case and a bigger platform than last time. Open to a call, a trial period, or whatever the next step usually looks like.